If you are looking at the costs in your business, labels and packaging are often one of the first areas that you consider when trying to lower costs. When this process is done well, it can result in a number of significant benefits, including: compliance, streamlined efficiencies, cost reductions, enhanced brand image and customer experience.
Relying only on unit cost reduction does not take into consideration a range of other factors that impact and are impacted by labels and packaging in the overall performance and efficiency of your products and company.
Quick 5-Step Label and Packaging Audit Guide:
Step 1: Define Objectives, Purpose and Scope
Why are you doing the audit, and which products or processes will be reviewed? Common objectives include: compliance, streamlined efficiencies, cost reductions, sustainability objectives, enhanced brand image and customer experience.
Step 2: Gather Documentation & Data
Review Regulatory Requirements and company policies. Consider current practices and policies to compare against industry, environmental and sustainability regulations for labels and packaging.
Step 3: Create an Audit Checklist
Develop a checklist to guide your audit. This should include documented: Product Information, Packaging Specifications, Compliance Checks and Requirements and Sustainability Targets.
Step 4: Conduct the Audit
This includes Visual Inspection, Documentation Review, Feedback from your teams (sales, admin, production and dispatch) and Consumer Feedback.
Step 5: Analyse Your Options
A label and packaging audit should never be just about saving money. A great audit results in products, processes and experiences that positively impact overall sales, reduce operational costs and improve profit margins. This can be done with Optimised Designs, Cost-Effective Materials or Eco-Friendly Options, Streamlined Production Processes (do your labels and packaging impact efficiencies), Consolidate Suppliers to achieve effective order patterns, processes and inventory management. Finally, collaborate with suppliers by building strong relationships and getting them involved to achieve mutually beneficial outcomes.
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