VNPackaging can make or break a brand if done wrong. Not only do design and functionality play a huge part in getting packaging right, but so do the size, the cost and the availability of product packaging. Without the right packaging partner behind you, your packaging may leave a lot to be desired.
When it comes to finding the right product packaging for your product, there are a few key things to consider before deciding which investment in branding is best for your brand packaging:
- The ability to stand out in your category
- The ability to be competitive in your category
- Usability and appeal for your target market
- Minimum order quantities (MOQ’s)
- Printing multiple product options (SKUs)
- Cost per unit
- Branding
- Australian made
- Sustainability
- Turnaround time
- Client support
How can small MOQs and multiple SKU printing help to scale my business?
Quite simply, the ability to order digitally printed food packaging in quantities as low as 2000qty alone can help by lowering the initial investment in product packaging.
Allowing you to concentrate on launching your product to market with the lowest quantity you need. Testing the waters in your product category with multiple SKUs that are well branded, will instantly have your brand looking ready to take on the competitors in your product category and create an great initial impression on buying groups.
We have had many business owners come to us that have been under the impression that stand up pouches, three side seal, box bottom bags and sachet packaging must be ordered in high volumes from overseas to see any kind of well-branded food packaging.
That is simply incorrect, we are passionate about supporting Australian businesses by ensuring flexible packaging is readily available with quick turnaround times and lower minimums, made right here in Australia, by a locally owned business.
Digitally printed packaging requires no traditional printing plates that are sometimes required for large-volume packaging printing.
Your design is printed straight from the computer file, allowing quicker set-up times than traditional printing, and the ability to print minimums of around 2000 compared to the over 10,000 quantities we often hear people have been quoted.
Digitally printed food packaging is one of the most efficient ways to print multiple SKUs when needed.
Being able to print packaging for a whole range, or re-order as needed is a great way for businesses of every size to keep their packaging looking professional, without the need to risk large volume orders. It also has some hidden benefits, with little risk that include:
- Being able to introduce new product lines;
- Trial new products in the market quickly & easily;
- Introduce special or seasonal product lines;
- Order what you need, as you need it.
Do you have packaging options for single serve products or food product samples?
With sizes that can be made for products from 50g right up to a few kg’s, stand up pouches are often the most suitable option for many product categories.
Used for products that can include, wet food, dry goods, pet treats, powdered supplements and so much more the sizing options are limited only to your imagination and can be tailored to your needs.
Key takeaways:
Small MOQs and multiple SKU printing are essential for scaling your business, allowing you to test products with lower initial investments and offering flexibility in introducing new lines and seasonal items.
Small MOQs allow you to test products with minimal investment, while multiple SKU printing offers flexibility in launching new lines and responding quickly to market demands, making it easier to scale your business.
