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Personalised & customised labels & packaging
Personalising or customising your products with appropriate theming and messaging via printed inserts is an affordable and easy way to create excitement and interest plus it really makes people connect with your products and company. You can also use these label & packaging ideas in your design so you don’t need to alter the existing branding of your products underneath.
Label sleeves
Label sleeves allow you to wrap a label around a product or box to create a new or interesting ‘gift or celebration feeling. You can leave the backing paper on and just stick the end down, or stick the whole thing down to make it stay and seal the product in. Some people use this to create bundles of products or to wrap a round-shaped products which challenges the card sleeves. They are easy to design and can be shaped or simple ‘strips’. Many brands cleverly use metallised synthetic materials for label sleeves to add more attactive shining effect to their products. Adding customisation and personalisation for focused sales can really wow customers.
Card sleeves
Card sleeves: a card-based sleeve or wrap is the perfect way to create a ‘gift’ or seasonal look without needing to change your product. Creative design can add value to your product and the experience as well as adding that ‘sale’ or sense of gifting urgency that is needed sometimes. Embellishments like foil, embossing and high build varnish add that luxury look when a premium finish is desired.
Tags
If you don’t want a full sleeve you can always add a tag. This is a saving option for businesses that wish not to spend their marketing budget too much for short-term campaign but still get the positive customer attention. Tags can hang from the products (hang tags), be added to the neck of a product (neck tags) or simply be added to the packing material (like a gift card or postcard). Christmas festive tags are the most popular of them all. Don’t limit your brand’s to boring regular-shaped tags. At QLM, product tags can be in any shape that your creativity can think of.
Pop-up labels
A pop-up label sits atop the product to call out ‘look at me’. They can be brash and bold or simple and stylish. Either way they are easily added to an existing product and shout out for attention against competing products. Metallised materials can also be ultilised to create a shining metalic effect to pop-up labels. Funny customised shape labels can be excellent move to draw extra consumer’s attention to your products & branding, especially during festive seasons.
