Living Coral: Pantone Colour of The Year 2019

Living Coral in LABELS & PACKAGING

Living Coral is warm and welcoming, a life-affirming shade that invites us to reach out and touch. Vibrant yet mellow, it embraces us with warmth and nourishment to provide comfort in our continually shifting environment. Representing the fusion of modern life, it is a nurturing colour that appears in our natural surroundings as well as a lively presence in packaging and media.

Living Coral in PRODUCT DESIGN

Living Coral is suited for products across all ages and genders. By combining materials with texture and colour, it appeals to our desire for products that exhibit humanizing characteristics. The colour emits the familiar and energizing aspects of colour found in our naturally vivid and chromatic ecosystems. Living Coral is evocative of the diverse kaleidoscope of colour found in nature.

Living Coral in BEAUTY & COSMETICS

As a life-affirming hue that complements all skin tones, Living Coral brings natural colour to beauty in blush, eye and lip. Uninhibited, playful looks are also emboldened by Living Coral, which, as the centre of a plethora of colours, encourages experimentation in beauty with palettes, textures, shimmers, and sheens. The vivifying and effervescent colour mesmerizes both the eye and the mind.

Living Coral in FASHION & ACCESSORIES

Living Coral inspires experimentation and playful expression in both men’s and women’s street and runway styles. The warm shade suggests comfort and positivity in simple colour stories, but becomes more explorative & effervescent in patterns, textures, and even monochrome looks. An appealing accent shade, Living Coral provides a striking contrast across the colour spectrum.

Living Coral in INTERIOR DÉCOR

When used as a bold statement in settings and décor, Living Coral fosters immersive experiences and interactive spaces, tied to a playful spirit. As a colour linked to tactility and human connection, Living Coral in shag rugs, cozy blankets, and lush upholsteries create a warm, comforting, and nurturing feeling. With its ebullient nature, Living Coral adds a dramatic pop of colour to any room.

Focal Point

Immediately drawing our attention like a beacon of light, Living Coral warmly engages, vivifying the palette as it becomes the focal point in this understated and upscale, composed and cool colour grouping. I’ll drink to that!

Shimmering Sunset

Bold and brilliant, a palette evocative of the dazzling portrait of colour splashed across the sky as the sun rises and sets, one where Living Coral energizes and enlivens, adding to our feelings of pleasurable warmth.

Sympatico

Paying homage to skin tones of the world; Sympatico is comprised of a beautiful array of colours that humanize; fusing together a panoply of skin tones with those soft and warm colours we layer on to create a healthy glow.

Trippy

A palette of hallucinogenic shades with dizzying effects, the wildly hedonistic colour range of the Trippy palette is pure and unadulterated; an exuberant range of joyful color that speaks to irrepressible fun and spontaneity.

Under The Sea

Awash in colour suggestive of the watery environment that lies beneath a tropical island paradise, Under The Sea is evocative of how coral reefs embrace, nourish and protect a diverse kaleidoscope of colourful sea life.