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MYThe Year of the Rabbit (Cat in Vietnam)
2023: The Year of the Rabbit will be symbolised by mercy, elegance and beauty. Rabbits are wonderful to use in design as they can be created in ways that show silliness, shyness or high spiritedness, but they can also be used in ways that are stylish and sophisticated, depending on your desired aesthetic. Meanwhile, Year of the Cat designs are sensual and delicate combined with beauty and harmony. Cats also have a playful, strong and sneaky personality.
The use of Lunar New Year imagery for labels, products and packaging has become incredibly popular as both gifts to take home or as gifts to send home if you are unable to make it (as it can be quite difficult now to get home for the New Year). Sending gifts to staff is also popular as a way to connect and send a message, particularly if they work remotely or will be going away for the festive period. Popular gifts during New Year include Wine, Whisky, Cookies, Mandarins (or fruit) and the ever popular candy!
Colours and finishes
Overall, New Year designs usually reflect gold, red and dark blue, however some modern combinations are being used to present an alternate calmness and peacefulness or something that graphically challenges the usual styling. Adding embellishments like hot foil stamping, high build varnish and embossing can also create a more luxurious look and feel (even to gifts that are more economical). You can create a label to go onto an existing box to show your branding and design.
Add a label sleeve
If you are making or sending products but don’t want to change the base design, you can add a label sleeve over the top of existing products and designs. That way it adds to the product, and if designed well can be removed if it doesn’t sell or is used during the festive period.
Personalise and customise
One of the most interesting ways for your company and gifts to stand out during the New Year period is to create customised designs and/or to use personalisation by adding individual names, company names or a specific message to recipients. Generic gifts tend to get less attention and don’t necessarily connect with people in the way you may have intended. This can be achieved by adding a label or sticker to existing things like candy boxes and red envelopes.
Stuck for ideas or looking for inspiration?
Our marketing team have a range of ideas and suggestions to make your New Year impression memorable. Be sure to contact us now if you would like to discuss more.
Read more: 2022 Year of the Tiger
