Tesco: It's all about the base

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TESCO recently launched an exciting new range of Fruit Drink Bases in 5 delicious flavours: kiwi, red fruit, tropical, orange and mango.

Rather than use traditional bottles, TESCO chose an innovative and stylish new bottle design that challenged consumers. The desire was to create a ‘premium’ look that elevated their products in a highly competitive and price driven space.

TESCO worked with QLM during the concept phase to ensure that material choice and finishes aligned with their concept. Sampling and prototypes using the amazing quality HP Indigo digital printing press allowed the marketing department to ensure that presentations gave the WOW factor to this daring new design.

QLM was integrally involved with TESCO and their supply chain prior to mass production, meeting with the bottle supplier to measure and test die-lines and align the requirements of the QA department.

The final design on Silver PP with matt varnish gives a stylish and daring flare. Mix them with fresh or sparkling water for a tangy and refreshing thirst quencher.

The perfect mix for a warm Malaysian afternoon.

	Premium designs a Mixologist would be proud of
	Daring and innovative bottle design Stunning use of colour and metallic stock Matt varnish to give that ‘premium’ look Clever market testing and design mock-ups True collaboration for a stunning end result