What is a variable data label?

At QLM Group, we know creating labels that inform consumers enhances brand identity and product security.

Variable data labels offer a robust solution. They allow you to personalise information on each label and unlock new possibilities across various industries.

I. Variable Data Label: What Is It?

Variable data label is the type of label where specific data elements can be customised for each label. Unlike traditional labels with static information, these labels integrate seamlessly with databases, allowing you to print unique details for each product. Key features include:

Customisable Data Fields: You can populate labels with information like batch numbers, serial numbers, expiration dates, or personalised messages.
Real-time Data Integration: Connect your label printing system directly to databases for automatic, up-to-date information on your labels.
Scalability for All Needs: Whether you require large production runs or smaller batches, variable data labelling offers efficient customisation.Best Uses for Variable Data Labels

II. Best Uses for Variable Data Labels

The ability to personalise consumer information opens doors for industries to enhance their product offerings and customer experiences. Here are some key applications:

1. Product Labelling:

Imagine your labels adorned with a unique batch number, production date, and a secure QR code. Variable data labels make this level of detail possible, providing several benefits. Unique identifiers help combat counterfeiting and protect brand reputation, ensuring product authenticity. Consumers can quickly scan the QR code on their smartphones to access a secure database confirming the product’s authenticity, fostering trust and strengthening brand loyalty.

2. Personalisation in Marketing and Packaging:

You can engage your customers directly with personalised marketing messages and packaging. Here are several ways to execute that:

Including personalised discount codes or special offers on product labels for specific customer segments is a great way to target promotions.
Through tailored packaging elements like greetings, names, or custom imagery with variable data labels to make each customer feel more valued.

3. Healthcare & Medical:

Managing medications accurately and efficiently is crucial, and variable data labels can make a big difference. These labels allow you to add personalised dosage instructions for each patient to help prevent medication errors. Beyond that, they also help hospitals & pharmacies stay on top of inventory by tracking important details like expiration dates and lot numbers. This makes it much easier to manage stock and ensure everything runs smoothly.

4. Logistics & Warehousing:

Variable data labels can help streamline your supply chain and improve inventory management. By integrating barcodes or unique serial numbers, products can be easily identified and tracked as they move through the supply chain. This not only simplifies order fulfilment but also helps automate inventory control, saving both time and resources in the process.

III. Explore How to Apply Variable Data Labels for Your Business

1. How QLM Group Ensures Product Authenticity

Variable data labels are a cornerstone of our anti-counterfeiting strategy. By incorporating unique identifiers and secure QR codes, we help you:

Combat Counterfeiting: Variable data makes it virtually impossible to replicate your labels accurately, deterring counterfeiters and protecting your brand reputation.
Increase Brand Credibility: Consumers can verify product authenticity, increasing trust and brand loyalty.

At QLM Group, we believe in fostering long-term partnerships with our clients. We go beyond just providing labels; we offer expertise to ensure your brand’s success.

2. Other Security Technology by QLM Group

In addition to variable data labels, QLM Group offers a range of advanced security solutions for complete product protection:

SSCC Labels: Standardised Shipping Container Code labels (SSCC) facilitate efficient supply chain management and product tracking.
RFID Enabled Devices: Radio Frequency Identification (RFID) tags provide real-time tracking capabilities for high-value assets.
Tamper-evident Labels & Packaging: Secure labels & packaging solutions offer visible signs of tampering, deterring theft and product manipulation.
Authentication Technologies: We offer a range of authentication solutions, including holograms and security inks, to further strengthen your brand protection efforts.