Successful Story: Cheeky Devil Roasters

Scope of work: Coffee packaging Rebrand & Prints
No. of designs: 06 designs
Type: Stand up pouches
Printing technology: Digital printing by HP Indigo 20000

Meet Clive and Robyn Aver, the heart and soul behind Cheeky Devil Roasters, who have poured their personal touch into every corner of their branding and marketing, with each bag of coffee lovingly named after their children—creating a heartfelt connection to the joy of family life. The brand name, Cheeky Devil Roasters, also reflects their support for the Save the Tasmanian Devil Appeal, highlighting their dedication to a cause that resonates deeply with them.

Find out more about Cheeky Devil Roasters here:
Email: [email protected]
Phone: 0415 244 505
Instagram: @cheekydevilroasters
Facebook: Cheeky Devil Roasters
Website: Cheeky Devil Roasters

Cheeky Devil Roasters faced several challenges in standing out in a competitive market while maintaining their commitment to quality. As a growing coffee brand, Clive needed packaging that not only preserves the freshness of their speciality beans but also showcases their unique brand identity. The current packaging wasn’t doing justice to the cheeky vibe they wanted to share. That’s when they met Luke Le—the Creative & Marketing Director at QLM, who stepped in to help solve the problem, contact Luke here.

By teaming up with the talented in-house team of QLM, Cheeky Devil Roasters gave their packaging a fresh new look that truly captured their core values. The playful new designs – shifting from bulk bags with stickers to fully printed bags with a mascot, make them stand out in the competitive coffee market, while the new packaging can keep their coffee fresh longer thanks to the degassing valves and highlight the signature element of their brand.

From Design to Print: The new funky character with metallised effects perfectly captures the bold spirit of Cheeky Devil Roasters, making it pop both on shelves and online. With QLM’s industry expertise in design and printing, the packaging not only looked stunning but also maintained its vibrancy and quality over time. Plus, working with QLM was a breeze— “The packaging was amazing and hit all the major considerations from a marketing perspective”, Clive. Check out QLM’s flexible packaging service here.

With QLM’s support, Cheeky Devil Roasters enhanced their brand presence and built stronger customer loyalty. The packaging solution aligned seamlessly with their values, and the transformation helped communicate their brand identity effectively. Best of all, the results were incredibly well-received by their customers!

If you are looking to rebrand your packaging, let’s discuss now.