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MYIn today’s ever competitive consumer goods industry, premium labels are one of the best ways to ensure your product stands out. Not only do they create a strong first impression, premium labels are great for shelf-appeal and they can be upgraded with a number of advanced features. In this article, let’s take a deep dive into premium labels and why they’re such an effective tool in driving sales for your business.
1. What Qualities Of Premium Labels Should All Businesses Consider?
There are a number of qualities that set premium labels apart. In this section, let’s take a look at a few of the main ones.
1.1 Material Quality
Starting off with the material itself, premium labels convey a sense of luxury and durability to their customers thanks to the high-quality material they’re made from. These materials include:
- Thick Paper Stocks
Using thicker paper enhances the tactile experience and provides a sturdy, professional feel.
- High-Grade Plastics
These plastics offer durability and a sleek appearance, ideal for products that need a modern touch.
Sustainable options such as recycled paper, biodegradable plastics, and other eco-friendly materials can appeal to environmentally conscious consumers, all the while reducing the ecological footprint of labels!
1.2 Design & Aesthetics
The design and aesthetics of a label play a crucial role in attracting customers and reinforcing brand identity. Premium labels are able to do this by reflecting a brand’s style and ethos through a variety of design options. From colour, texture, to shape, premium labels allow you to craft something that is unique to you and your message.
What also enforces the professional, luxury look is the high-resolution printing that ensures every label comes out looking just the way you need it to.
1.3 Durability
No matter how nice a label looks, if it doesn’t maintain its appearance and function while in use, it’s all for nothing. When considering what makes a label durable, aspects like water resistance, UV light resistance, and adhesive strength are all important. Premium labels are characterised by their durability, ensuring use for however long a product’s life cycle might be.
1.4 Innovative Features
Finally, incorporating innovative features into premium labels can enhance their functionality and add even more value to consumers. Here are some options:
- QR Codes
QR codes can link to additional product information, promotions, or brand websites, offering an interactive experience for customers.
- NFC Tags
Near Field Communication (NFC) tags enable smart interactions, such as instant product authentication or access to digital content through a smartphone tap.
- Smart Packing
Integration with smart packaging solutions, such as sensors or trackers, can improve inventory management and ensure product quality.
- Compostable Packaging
For eco-conscious brands, compostable labels contribute to sustainable packaging solutions, aligning with the growing demand for environmentally responsible products.
2. What Are The Benefits of Using Premium Labels for Product Packaging?
- Enhancing Brand Image
Premium labelling plays a pivotal role in shaping and enhancing a brand’s image, making it one of the most important design elements a company can consider for their product. This is because the use of high-end materials and sophisticated design elements reflect a brand’s dedication to excellence, helping to establish a strong, positive impression in the minds of consumers.
- The Chance to Include Environmental Considerations
Incorporating environmentally friendly materials in premium labels allows brands to demonstrate their commitment to sustainability. Not only does this reduce the ecological footprint but it also appeals to the growing number of eco-conscious consumers. By prioritising green practices, brands can strengthen their reputation and align with the values of a more environmentally aware audience.
- Increasing A Product’s Shelf-Appeal
Premium labels enhance a product’s shelf appeal by making it more visually appealing and engaging. High-quality materials, vibrant colours, and unique designs draw the attention of shoppers and make the product stand out among competitors. All of this increases the likelihood of a purchase.
- Improving Customer Loyalty & Trust
Using premium labels can improve customer trust and loyalty by conveying reliability and a high standard of quality. Consumers are more likely to trust and feel confident in products that present a polished, professional appearance. This trust can lead to repeat purchases and foster long-term loyalty, as customers associate the premium packaging with a positive overall experience.
Want a real-life example of how a premium label changed a brand? Check out Puss And Mew’s Medals For Packaging Excellence!
3. What Are Some High-Quality Premium Label Solutions From QLM Group?
QLM Group offers a variety of premium label solutions that can take your product packaging to the next level. Let’s take a look at a few aspects we take pride in.
3.1 Advantages of label solutions with QLM
- High-quality label materials
- Premium finishes and embellishment
- Premium product packaging & tags (Cartons, sleeves, cards & inserts)
- Digital and offset print options
- Customisation & personalisation with barcode, QR code, variable data printing
- Experienced creative & design team
- Fast turnaround times
4. Upgrade Your Labels To The Next Level With QLM!
There are so many benefits of investing time and money into using premium labels for your products. Customer satisfaction and monetary returns speak for themselves, which is why our team at QLM continues to pursue excellence through premium labels. If you’re looking to begin on your journey with us, don’t hesitate to contact us now!
