Pet Food & Treat Labels

The pet food market is thriving since our furry friends are taking an ever more central role in family life. Packaging became a crucial marketing tool to capture pet lovers’ attention. They communicate the brand’s message, showcase the product while convey vital information such as ingredients and nutritional value. At QLM, we understand that attractive and informative labels can help build brand loyalty, encourage repeat purchases, and differentiate products on store shelves. 

Common applications

  • Pet treat labels
  • Pet food labels
  • Cat food labels
  • Dog food labels

Things to consider

  • Colour Coding for product variations
  • Nutritional Panels and Barcoding (2D & QR)
  • Promotional Labels and Tags to ‘stand out’
  • Labels should be resistant to water, moisture, oils
  • Pair with coloured Carton & Dispatch Labels
  • Check Country of Origin Label requirements

Recommended materials:

  • Specialist materials in Gloss or Matt PP, PE and PET.
  • UV inks for light-fast print
  • Use of finishes/laminate to protect the label.

Need help?

Knowing the end use or application of your labels is essential. It impacts the choice of face stock, adhesive and liner as well as options for printing and finishing. Here are some of the questions you can expect and how it helps to give you the best possible solution:

  • Where is it going and what do you want to achieve?
  • What is the size of the label?
  • How many labels do you want or use & over what period of time?
  • How is it being applied?
  • More details

These are the ways we enhance the aesthetics of a label, but can also have a pragmatic purpose to improve the performance or life of the label. There are many options available to create stunning effects: special inks, varnishes, laminates, foils and embossing. More details

We aim to make your quoting or proofing process as smooth and efficient as possible. When sending artwork or art files please note:

  • Our pre-press teams use programs on a Macintosh platform.
  • Proofs and approvals via email, postal mail or in person.
  • All new label designs require art approval before we proceed.
  • Artwork can be supplied in Illustrator, InDesign, pdf, eps, ArtPro.
  • Save artwork as a print ready pdf file or eps file.
  • Supply all necessary links and fonts or convert all fonts to outlines.
  • Supply images as high resolution, minimum 300dpi.
  • A fee is applicable for processing files not in above format.
  • Please do not supply Microsoft Publisher of Word files as artwork.
  • Check proofs thoroughly before approving as we will not accept responsibility for errors that have been incorrectly approved.

Our graphic design team are also able to design or modify your labels and packaging at highly competitive rates.

Need a quote?