With so many items now being delivered, have you considered what the customer experiences when they receive and open your product? Known as an ‘unboxing experience’, it requires you to think like a customer and consider each moment as they ‘open’ their packaging.
There are some really easy and great ways to engage and excite customers as they unpack your delivery – both on the outside and the inside:
coupons & offers
small gifts or treats
|how to WOW with your unboxing experiences
|Spice up delivery addresses with images or QR codes to your website or special landing pages
|They bought one item – but did they know what else they could have got? Add a bargain to make it worthwhile.
|Add meaningful and personalised messages – either on a card, letter, label or sticker.